Iconic Furniture Company - Urbana Collection We have created a concept in middle priced merchandise which has the ability to be mixed and matched in our chairs, tables and finishes with a ship time of 3-5 business days for in stock items. All our products are hand crafted and finished by the most qualified furniture craftsman. We pre-select each and every piece of wood prior to manufacturing to eliminate any defects. Our finishing line consists of a robotic-train system which is highly cost efficient and a constant watch for quality control.