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About Guidecraft

Guidecraft is one of the leading brands in children’s furniture and toys for the early education and consumer markets. Guidecraft designs quality furniture, systems-based STEM toys, gross motor, social emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international markets.

Since 1966, Guidecraft’s mission has been to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. 


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